DESIGNED FOR THE CAR OBSESSED. BUILT INDEPENDENTLY.

Where fashion meets custom car culture. HELS is created by Helen Stanley — former fashion blogger, custom car builder, TV presenter (Goblin Works Garage, Motor Pickers, World’s Greatest Cars) and automotive influencer.

A lifelong creator and car girl, Helen brings her love of modified culture and street style together in a unisex, made-to-order brand with zero waste and zero rules.

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    AUTOMOTIVE-INSPIRED

    Streetwear inspired by custom + modified car culture.

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    INDEPENDENT BRAND

    Designed + run entirely by Helen Stanley.

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    UNISEX

    Made for everyone who loves cars.

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    MADE TO ORDER

    Printed individually to reduce waste.

FOLLOW HELS

Follow the brand on Instagram for new drops + behind the scenes