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Motorsport Addiction Sweatshirt
Regular price £60.00 GBPRegular price -
Motorsport Unisex Hoodie
Regular price £65.00 GBPRegular price -
Splat Print Joggers
Regular price £55.00 GBPRegular price -
Splat Print Unisex Hoodie
Regular price £65.00 GBPRegular price -
Motorsport Addict Unisex Tee
Regular price £45.00 GBPRegular price -
Motorsport Addict Unisex Sweatshirt
Regular price £60.00 GBPRegular price -
Motorsport Addict Unisex Hoodie
Regular price £65.00 GBPRegular price -
Doodle Travel Bag
Regular price £40.00 GBPRegular price -
Doodle Gym Bag
Regular price £60.00 GBPRegular price -
Lucky 13 Tee
Regular price £45.00 GBPRegular price -
Hels Motorsport Trucker Cap
Regular price £35.00 GBPRegular price -
Motorsport Tee
Regular price £45.00 GBPRegular price -
Hels Motorsport Trucker Hat
Regular price £35.00 GBPRegular price -
Doodle High-Tops
Regular price £65.00 GBPRegular price -
Doodle Bomber Jacket
Regular price £80.00 GBPRegular price -
Doodle High-Tops
Regular price £65.00 GBPRegular price
DESIGNED FOR THE CAR OBSESSED. BUILT INDEPENDENTLY.
Where fashion meets custom car culture. HELS is created by Helen Stanley — former fashion blogger, custom car builder, TV presenter (Goblin Works Garage, Motor Pickers, World’s Greatest Cars) and automotive influencer.
A lifelong creator and car girl, Helen brings her love of modified culture and street style together in a unisex, made-to-order brand with zero waste and zero rules.
SHOP BY CATEGORY
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06 Hoodies + Sweatshirts
Discover Hels hoodies — bold, custom-car–inspired streetwear designed by automotive creator and...
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08 Accessories + Shoes
Complete your look with HELS accessories and footwear — each piece designed...
SHOP BY COLLECTION
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02 Classics
The Classics is the HELS archive — original car artwork created over...
WHY HELS IS DIFFERENT
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AUTOMOTIVE-INSPIRED
Streetwear inspired by custom + modified car culture.
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INDEPENDENT BRAND
Designed + run entirely by Helen Stanley.
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UNISEX
Made for everyone who loves cars.
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MADE TO ORDER
Printed individually to reduce waste.
FOLLOW HELS
HELS Journal
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HELS Digital Art Series No.01 — Why £1 Matters
What if supporting independent art was simple, accessible, and honest? The HELS Digital Art Series is a £1 introduction to collecting intentional, human-made digital artwork.
HELS Digital Art Series No.01 — Why £1 Matters
What if supporting independent art was simple, accessible, and honest? The HELS Digital Art Series is a £1 introduction to collecting intentional, human-made digital artwork.
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Finding Joy Through Customising: Junk Journalli...
In a world dominated by screens and constant noise, finding joy can feel harder than ever. For petrolheads, customising has always been about more than metal and mechanics — it’s...
Finding Joy Through Customising: Junk Journalli...
In a world dominated by screens and constant noise, finding joy can feel harder than ever. For petrolheads, customising has always been about more than metal and mechanics — it’s...
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From TV Workshops to HELS: Lessons from Goblin ...
A behind-the-scenes reflection on working on Goblin Works Garage, exploring real car culture, creativity, and how those experiences shaped the foundations of HELS.
From TV Workshops to HELS: Lessons from Goblin ...
A behind-the-scenes reflection on working on Goblin Works Garage, exploring real car culture, creativity, and how those experiences shaped the foundations of HELS.
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Back to Bolts: Escaping the Upside Down of Car ...
Car culture has split into two worlds. One built on passion, craft and community — the other on status, metrics and performance. Using Stranger Things as a lens, this HELS...
Back to Bolts: Escaping the Upside Down of Car ...
Car culture has split into two worlds. One built on passion, craft and community — the other on status, metrics and performance. Using Stranger Things as a lens, this HELS...
